D
Development
BUILDS · 0° · 92u
We build with technical excellence.
Five spokes radiating from a single filled point. Each spoke names one of the five pillars Dinnartec is built on. The center is the company itself, one node on a lattice of dots that continues, infinite, beyond the frame.
Before any drawing, a position.
Dinnartec is not a company drawn on a canvas.
It is an activation of the canvas.
The dot-grid lattice exists before the company and outside any single page. The mark is what happens when five points of that lattice (the five pillars of the name) converge on a node and declare a position.
The mark is not the brand. The lattice is. The mark is how the brand introduces itself.
Every Dinnartec surface carries this pattern: a regular field of nodes, each waiting to be activated.
«Dinnartec» is not invented. It is composed: five fragments of the name spell five pillars of the company. The mark renders that composition in geometry.
We build with technical excellence.
Original solutions to real problems.
We evolve with the world and its needs.
We transform industries, not just participate in them.
The bridge between technical abstraction and real impact.
The five spokes are not interchangeable. Each is mapped to one specific pillar, by angle and by name. The angles run clockwise from north, in the order the letters appear in «Dinnartec».
| Axis | Letter | Pillar | Action | Angle | Length | Direction |
|---|---|---|---|---|---|---|
| I | D | Development | Builds | 0° | 92u | North |
| II | INN | Innovation | Invents | 88° | 82u | East |
| III | A | Adaptation | Adjusts | 153° | 88u | South-east |
| IV | R | Revolution | Transforms | 243° | 78u | South-west |
| V | TEC | Technology | Conducts | 303° | 85u | North-west |
The mark resolves to five numbers per spoke and one number for the node. Anyone with a vector tool, a protractor and these specifications can reconstruct the canonical mark.
240u square viewBox. Center at (120, 120), itself a node on the lattice.
Measured from north, clockwise. 0°, 88°, 153°, 243°, 303°. Fixed by the order of the letters in the name.
Five lengths in the canonical mark: 92, 82, 88, 78, 85u. Range 14u, harmony with subtle differentiation, not dramatic hierarchy. The angles already encode the letter order; the lengths stay close to keep the silhouette unified.
8u uniform stroke. Square caps (strokeLinecap='square'). No tapers, no curves.
A filled circle at (120, 120). Radius 14.4u (stroke × 1.8): large enough to read as a discrete node where the spokes converge, small enough not to compete with them.
Clearspace = the length of the longest spoke (92u). No type, no edge, no other graphic element may enter that radius. The mark needs the lattice around it to read as «a node on a lattice» rather than «a glyph in a layout».
Exceptions: the dot-grid pattern itself may continue inside the clearspace. It is the substrate, not a competing element.
If you have ninety seconds, this is the brand. The mark renders this story in geometry; the geometry, in turn, makes the story memorable.
Before the company, before any product or page, there is a lattice: a grid of identical dots that has no center, no edge, no preferred direction. The lattice is what Dinnartec stands on; it is not what Dinnartec makes.
Every Dinnartec surface (homepage, deck, business card, app icon, signage) carries that lattice under its skin. It shows up most explicitly in the dot-grid pattern of the home hero. It shows up implicitly in every alignment of every component of the design system.
The company is a tenant of the lattice, not its author.
The word «Dinnartec» is not invented. It is composed: five fragments of the name name five pillars of the company.
Development builds: the arm that makes physical contact with reality, where the lattice materializes. Innovation invents: the arm that opens new points in the lattice where there was nothing before. Adaptation adjusts: the arm that learns from its surroundings and reconfigures the node. Revolution transforms: the arm that moves entire structures, not just a single point. Technology conducts: the arm that is the medium itself, the fiber that carries signal between nodes.
The five are not values, in the soft sense. They are columns: load-bearing, structural. Remove any one and the company isn’t Dinnartec anymore.
Each pillar leaves the canvas at its own angle and travels its own slight distance. The angles are dictated by the order of the letters in the name. The lengths vary subtly. Development at 92 units reaches farthest; Revolution at 78 units, closest.
The differences are small enough to read as harmony, large enough to deny pure symmetry. Pillars are not interchangeable; nor are they ranked dramatically. The mark refuses both equality and theatre.
Where the five spokes meet, a small filled circle forms the node. The node is the company itself, made declarative.
The completed mark is what you see when one specific node of the lattice (Dinnartec) declares its five connections. Five lines emanate from a single point of origin; the point is filled, the lines are uniform.
Outside the frame, the lattice continues. Other nodes wait, dormant. Other connections could form. The mark is one moment of activation in a system that can hold infinitely many.
That is the whole brief.
Solutions, Factory and Labs are the commercial verticals of Dinnartec. Each speaks for one pillar of the name; each wears the brand mark in its own hue. The mark adopts the vertical's color end to end, not just on a single spoke.
Strategic technology consulting. The vertical that adapts the brand to the client.
«Reads context. Reshapes itself.»
Productized engineering. The vertical that builds the company’s own products.
«Builds the substrate the brand stands on.»
Applied research. The vertical that pushes the boundary of what we will build next.
«Pushes the edge. Reports back.»
Three permitted pairings. The horizontal lockup is the canonical one. The stacked lockup is for narrow contexts (mobile splash, vertical signage). The compact form is the mark alone.
The mark survives compression. From canonical 240px down to a 14px favicon, the silhouette holds because it was always a single ink mass: five strokes meeting at a point, no inter-element negative space to lose.
The 8u canonical stroke is correct only at canonical render size. At smaller sizes the stroke must scale up in viewBox units to maintain visual weight. Standard ladder: 240px = 6u · 120px = 8u · 64px = 10u · 40px = 12u · 24px = 16u · 14px = 22u. The center node tracks the stroke at radius = stroke × 1.8.
App icons across surfaces, business cards, browser favicon. The asymmetry of the spokes is preserved at every scale; the node anchors the mark wherever it lands.
The mark is robust because the rules around it are sharp. These eight treatments are forbidden, not because they’re ugly, because they break the brand thesis.
Angles are mapped to letters. Rotating reorders the pillars.
The 240u canvas is square. Stretching breaks the angle math.
No shadows anywhere in the DS. The mark uses hairlines and ink, full stop.
A concentric ring around the node is dashboard cliché. The node stands alone.
The mark adopts one hue at a time, never one colour per spoke. When a sub-brand dresses the mark, every line takes the same ink.
Square caps are the DS signature. Round caps soften the geometry into something else.
No gradients on strokes. The lattice is uniform; the mark inherits that uniformity.
The center is a filled circle. Squares, stars, hexagons all break the «node on the lattice» reading.
If the mark needs to be reconstructed without this document, the next page is the only one required. All measurements; no prose.